UAE, Dubai Mars GCC - the leading regional manufacturer of confectionary products in the Middle East and its famous brand Snickers® announces its attempt to break the current Guinness world record for the longest football match which was 33 hours and 36 minutes by organizing a match that will last for a day and a half in Qatar. Snickers® will provide the opportunity for youth in different Arab countries to participate in this big event.

Throughout the years, Snickers® has been always associated with football.  One of Snickers’® main aim by organizing the event is to challenge and unleash the football potential and create a tremendous amount of excitement among Arab youth in the region.

There will be a total of 10 winners, one from each market. The participating countries in this activity are: KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Egypt and Morocco. 

Commenting on the upcoming event is Omar Salim, Marketing Director from
MARS GCC: “Through this upcoming challenge our main objective is not only to create a new world’s record but to build up excitement and create a sense of closeness among Arab youth.  We want Arab youth to step-up to the challenge “Tahadi” and be more active while having fun and learning from others.  For youth to commit to the upcoming World’s longest football match reflects a sense of responsibility and passion for the sport.”  

The match will take place in Doha, Qatar on the 28th till the 29th of May 2010. Substitution is open but only from the list of the 36 players within the pitch (11 a side plus 7 substitutes for each team). There will be a set up for sleeping and resting and food/beverages. Only players and organizers will be allowed to the game.

To get the chance to join the team and make football history, all you need is to visit www.makefootballhistory.com and register.  Once you register, you need to pass a football quiz and play Snickers football online game. The highest scorer in each of the participating markets will get the chance to play in the World’s Longest Football Match

About Mars GCC:
Mars Incorporated is a family owned company that produces some of the world’s leading snack, pet care and food products. Founded in 1911, the company operates in over 68 countries and has over 65,000 associates worldwide with global net sales at approximately US $28 billion annually. The company offers some of the world’s most trusted and recognizable brands such as M&M'S®, TWIX®, MARS®, and SNICKERS® in snack, PEDIGREE®, WHISKAS®, CESAR® and SHEBA® in pet care, UNCLE BEN'S®, Dolmio® and Abu Siouf Rice in food, and Wrigley Spearmint®, Extra® and Doublemint®  in gum products.

Mars GCC is the Mars Incorporated unit responsible for the sales and marketing of Mars Inc.'s brands across all the GCC countries with sales to North Africa and the Levant. Established in Dubai in 1993, the local factory manufactures a complete range of GALAXY chocolate for the region in a state-of-the-art chocolate moulding plant.
Driven by five principles Quality, Responsibility, Mutuality, Efficiency & Freedom, Mars is strongly committed to the community in which it operates, creating partnerships with local authorities and organisations, its employees, suppliers, and customers.